Cookie Policy
Last updated: 15 January 2026
At Marketcapoz S.L. we use cookies and similar technologies on our website marketcapoz.com. This policy explains what cookies are, how we use them and how you can manage your preferences, in compliance with Spanish Law 34/2002 on Information Society Services (LSSI) and the General Data Protection Regulation (GDPR).
1. What are cookies?
Cookies are small text files that are stored on your device when you visit a website. They allow the site to remember your actions and preferences over a period of time, so you do not have to reconfigure them each time you visit the site or navigate through its pages.
2. Types of cookies we use
Essential cookies: They are necessary for the basic functioning of the website. They include security and fundamental functionality cookies. These cookies do not require consent and are always active. Analytics cookies (Google Analytics): Allow us to collect anonymous data about how users interact with the website, including pages visited, time spent and traffic sources. They are activated only with your explicit consent. Functional cookies: Enable additional functionalities such as remembering your language preferences and personalisation of the experience. They are activated only with your consent. Marketing cookies (Google Ads): Used to display relevant advertising and measure the effectiveness of advertising campaigns. They include conversion tracking cookies. They are activated only with your explicit consent.
3. Google Consent Mode v2
Our website implements Google Consent Mode v2, an advanced consent management system that integrates with Google Analytics 4 and Google Ads. This system works as follows: • Default state: when you first visit our site, all advertising and analytical tracking is disabled by default (ad_storage, ad_user_data, ad_personalization and analytics_storage are in "denied" state). • Consent update: when you accept or configure your cookie preferences, the system updates the consent state in real time, allowing or denying specific Google functions according to your preferences. • Persistence: your choice is saved in your browser's local storage (localStorage) and is automatically applied on subsequent visits. • Data redaction: when advertising consent is denied, ad data redaction (ads_data_redaction) is activated to protect your privacy. • URL passthrough: used to maintain basic attribution information without storing data in cookies.
4. How to manage your preferences
You can manage your cookie preferences in the following ways: • Cookie banner: when you first visit our website, a banner will appear where you can accept all, reject all or manage your preferences individually. • Cookie settings: at any time you can access the "Cookie settings" link in the footer to modify your preferences. • Browser settings: you can also configure your browser to block or delete cookies. Note that this may affect website functionality. If you clear your local storage (localStorage) or browser cookies, the cookie banner will reappear so you can set your preferences again.
5. Third parties that set cookies
• Google LLC (Google Analytics, Google Ads): For web analytics and advertising. Google's privacy policy: https://policies.google.com/privacy • Data transfers to Google are carried out under the safeguards of the GDPR and the European Commission's Adequacy Decision or Standard Contractual Clauses, as applicable.
6. Updates to this policy
We reserve the right to update this Cookie Policy at any time. Any changes will be published on this page with the revised update date. We recommend reviewing it periodically.
7. Contact
For any enquiry related to our Cookie Policy, you may contact us at: Email: privacidad@marketcapoz.com Address: Calle de Serrano, 41, 3rd Floor, 28001 Madrid, Spain